RPM, CPM, CPC and CTR calculator
A direct view of ad-metric relationships, without inventing a country-specific rate.
Result
8.00RPM per 1,000 pageviews
- eCPM per 1,000 served impressions
- 10.00
- Clicks per 1,000 pageviews
- 16
- Revenue per 1,000 pageviews
- 8.00
Inputs
- CTR
- 2
- Average CPC
- 0.5
- Fill rate
- 80
How it is calculated
Clicks per 1,000 pages = 1,000 × fill rate × CTR.
Result
RPM per 1,000 pageviews
- eCPM per 1,000 served impressions
- 10.00
- Clicks per 1,000 pageviews
- 16
- Revenue per 1,000 pageviews
- 8.00
How it is calculated
- Clicks per 1,000 pages = 1,000 × fill rate × CTR.
- RPM = clicks per 1,000 pages × CPC.
- eCPM expresses that revenue per 1,000 actually served impressions.
Example
2% CTR, 0.50 CPC and 80% fill produce 16 clicks and 8 of revenue per 1,000 pageviews.
Good to know
- Definitions of RPM and CPM vary by ad network.
- All amounts use the monetary unit of your own inputs.
Frequently asked questions
What is this tool used for?
A direct view of ad-metric relationships, without inventing a country-specific rate.
How is the result calculated?
Clicks per 1,000 pages = 1,000 × fill rate × CTR.
What should I check before using the result?
Definitions of RPM and CPM vary by ad network.