AdSense revenue estimator
Enter your own metrics. The calculator does not guess the CPC for your niche or audience.
Result
400.00Estimated monthly revenue
- Average per day
- 13.33
- Pageview RPM
- 4.00
- Ad impressions
- 80,000
- Estimated clicks
- 800
Inputs
- Monthly pageviews
- 100000
- CTR
- 1
- Average CPC
- 0.5
- Fill rate
- 80
How it is calculated
Impressions = pageviews × fill rate.
Result
Estimated monthly revenue
- Average per day
- 13.33
- Pageview RPM
- 4.00
- Ad impressions
- 80,000
How it is calculated
- Impressions = pageviews × fill rate.
- Clicks = impressions × CTR.
- Revenue = clicks × CPC; RPM = revenue ÷ pageviews × 1,000.
Example
100,000 pageviews, 80% fill, 1% CTR and 0.50 CPC produce 400 a month: a RPM of 4.
Good to know
- CPC and fill rate vary by audience, content, season and platform rules.
- Estimate before tax and other advertising income.
Frequently asked questions
What is this tool used for?
Enter your own metrics. The calculator does not guess the CPC for your niche or audience.
How is the result calculated?
Impressions = pageviews × fill rate.
What should I check before using the result?
CPC and fill rate vary by audience, content, season and platform rules.